A youthful outlook isn’t the only key to rejuvenating Rotary, but it’s a start. For President-elect Holger Knaack, the opportunities are endless
Photos by Samuel Zuder
Outside of One Rotary Center, it was an overcast October day. Lake Michigan shimmered a steely gray, and the trees’ red and orange leaves appeared drab.
But inside the office of Rotary’s president-elect, it was a bright new day, and not just because of the paisley handkerchief sprouting from the breast pocket of Holger Knaack’s blue blazer. Those vivid colors matched the cheerful attitude with which Knaack looks optimistically to the future — only one of the then-67-year-old’s youthful traits.
Over two hours, on two separate occasions, Knaack sat down for a conversation with John Rezek, editor in chief of The Rotarian, and Jenny Llakmani, the magazine’s managing editor. Speaking fluent, German-inflected English, Knaack discussed his atypical rise in Rotary, an ascent propelled by his longtime involvement with the Rotary Youth Exchange program. Those experiences define his aspirations as president. “Growing Rotary, and especially growing with young members, will definitely be one of my goals,” he said. “Because if we lose contact with the younger generation” — he lifted his hands and shrugged — “we are outdated.”
During the conversation, Knaack discussed his January 2018 speech at the International Assembly, where he had quoted Paul Harris: “If Rotary is to realize its proper destiny, it must be evolutionary at times, revolutionary on occasions.” He then offered his own take on that thought: “To be prepared for the future, Rotary must continue to be revolutionary and must believe in the power of youth.”
Knaack introduced a few aphorisms of his own — including “There’s no wrong age to become a Rotarian” — and spoke about the economic necessity of having a presidential tie. (Knaack, who rarely wears a tie, revealed that he keeps one of Mark Daniel Maloney’s blue presidential ties tucked into a desk drawer to have on hand if needed.) He also introduced his presidential theme: Rotary Opens Opportunities. The phrase is paired visually with the silhouette of three open doors, one blue, another gold, and the third in bright Rotaract pink. He chose the theme for its aptness, explains Knaack, and because “it’s easy to translate in every language.” (In Knaack’s native German, it’s Rotary eröffnet Möglichkeiten.)
During the first interview, Knaack’s wife, Susanne, sat in and provided clarifications. When Rezek asked Knaack about his reputation for being “unflappable,” the president-elect responded with a flapped expression. After briefly consulting her phone, Susanne provided a translation: unerschütterlich. With that settled, Knaack, ever imperturbable, continued the conversation.
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